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  • Writer's pictureMani Anand

3 Reasons Technology can Help Nonprofits Expand Their Reach

Updated: Jul 13, 2021

During the epidemic, technology served as a link amongst people. It was a lifeline for Nonprofits and consumers, bridging the gap between them. And, apparently, suddenly, organizations that had previously viewed digital transformation as a long-term undertaking were adopting, onboarding, and developing new technologies that would enable them to stay connected with their donors and continue their missions. Most significantly, Nonprofits recognized the potential of technology to broaden their reach — to attract more people to their cause. More knowledge, more connectivity, and more strength

Now since the nonprofit industry has embraced the technological age and leaders and corporate boards have witnessed its great significance themselves, this is how to make strides to establish technology as the cornerstone of your organization's strategy in the coming years.

Community Engagement

People are the most powerful source. That's true in most circumstances, but it's especially true for Nonprofits that don't sell actual goods and instead thrive on community building, strong ties, and motivating others to support their cause. The only and the most efficient way to bring everyone together in the midst of a pandemic or otherwise is technology.

Moving forward and developing something that has never been done before is the goal of digital advocacy which has proved to be one of the most powerful tools during the time of distress last year.

The power of NGOs lies in the number of people who know about them and the number of people you can ask to be engaged to your cause, whether you're developing grassroots support for equality or cultivating entrepreneurial endeavors for the youth. The more people power you have around the better you can address significant challenges, the larger your community of supporters becomes.

Keep the Entrepreneurial instinct intact

It is extremely important to adapt to change, constantly ideate, create and innovate new concepts to keep afloat when many organizations are astonishingly risk-averse for a sector populated with so many ardent drivers of change.

Therefore, It's critical to have leaders at the top of your firm who understand the value of innovation and empower their people to pursue it as It's essential to enhance that spirit of invention and leverage it for future growth.

It is high time organizations learn lessons from 2020 that has only benefited by broadening their program's reach and open up a whole new world of geographic and socioeconomic access.

Reflect upon the perks

Whether it's making digital investments or transferring technology from operations teams to senior leadership teams to cement its standing as a mission-critical component, nonprofits are undoubtedly seeing technology in a whole new light beyond 2020.

Technology isn't a cost; it's a source of the impact that can be evaluated. And last year's findings show that firms who made a swift shift to digital and withstood the storm fared well. Digital has assisted organizations in expanding, and the penetration that they have been able to achieve over the last year has to be critical going forward, and they should be enthusiastic about the opportunities that have opened up as a result of it.

There are no reasons why nonprofits should not invest in technology that has the potential to grow their organization leaps and bounds. The right time to venture into the tech world is NOW. We at Apphienz are here to showcase what technology can do to your organization. Connect with us today or write to us at Visit our website for more information.


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