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  • Writer's pictureMani Anand

SEO Tips for eCommerce Businesses Built on Salesforce Commerce Cloud




Navigating the vast ocean of eCommerce can feel like steering a ship through a storm without a compass. Luckily, there's a beacon of light you can use to guide your way - SEO.

If your eCommerce business is built on Salesforce Commerce Cloud, you're in luck, as this platform offers a plethora of opportunities to improve your SEO game and make your website more visible to potential customers. 


But how exactly do you optimize for search engines on this platform? Well, we've got the answers for you. In this guide, we'll dive into a treasure trove of SEO tips designed specifically for businesses using Salesforce Commerce Cloud. Whether you're a small business owner just dipping your toes into the water of eCommerce or an experienced sailor in these seas, our SEO advice will help you chart a course towards success.


1. Optimize Site Structure and Navigation


Creating an intuitive and user-friendly site structure is crucial for enhancing both user experience and search engine crawlers' ability to navigate and index your eCommerce store. By following these best practices, you can improve your site structure, increase page authority, and boost your organic search rankings:


  • Logical and Hierarchical Organization: Organize your products into categories and subcategories in a coherent, hierarchical manner, making it easier for customers and search engine crawlers to navigate your site. Maintaining consistent and logical site architecture improves crawlability and allows Google to better understand your content's relevance and importance.


  • Breadcrumb Navigation: Implement breadcrumb navigation, providing users with visual cues to understand their position within your website and easily navigate between pages. Breadcrumbs also enhance SEO by helping search engine bots understand your site's hierarchy and providing additional internal links that distribute link authority throughout your site.


2. On-page Optimization Techniques


On-page optimization is essential for improving your eCommerce site's visibility and rankings on search engines. These techniques will help optimize your Salesforce Commerce Cloud website for better SEO performance:


  • Unique and Descriptive Title Tags and Meta Descriptions: Craft unique and descriptive title tags and meta descriptions for each page, incorporating relevant keywords to convey the content's purpose clearly. Title tags and meta descriptions improve click-through rates (CTR) by enticing users to visit your site and providing search engines with the context needed to rank your content accurately.


  • Optimize Product URLs and Page Headers: Create clean, descriptive, and keyword-rich URLs for your products and categories to enhance search engine rankings and user experience. In addition, format your page headers (H1, H2, etc.) by incorporating keywords and maintaining proper hierarchy to help search engines understand the structure of your content, further improving SEO.


  • Use Schema Markup to Enhance SERP Presence: Implement schema markup, a semantic vocabulary that communicates detailed information about your website's content to search engines, improving search result listings. By using schema markup for products, reviews, and availability, you can enhance your eCommerce store's search engine result page (SERP) presence, boosting CTR and driving more traffic to your site.


3. High-Quality and Keyword-Rich Content


Producing high-quality, keyword-rich content is pivotal for eCommerce SEO success. By crafting informative and valuable content, you can captivate your target audience and achieve higher search engine rankings.


  • Product Descriptions and Category Pages: Create unique, engaging, and keyword-rich product descriptions and category page content that add value to the customer. Avoid duplicate content and invest time in optimizing product descriptions for SEO, helping your products rank higher in search engine results and providing potential customers with the information they need to make informed purchasing decisions.


  • Blogging and Content Marketing: Regularly publish blog posts and articles related to your business, targeting relevant keywords, and providing useful information to your readers. By integrating a content marketing strategy into your eCommerce SEO efforts, you can attract more organic traffic, establish yourself as an industry authority, and improve your site's backlink portfolio.


4. Building a Strong Backlink Profile


A robust backlink profile is a critical factor in achieving higher search engine rankings. By building a diverse set of high-quality and authoritative backlinks, search engines will perceive your website as a trusted source, resulting in better rankings and increased organic traffic.


  • Leverage Partnerships and Industry Associations: Partner with influencers, industry associations, and complementary businesses to foster opportunities for backlink exchange. These collaborative relationships not only help build a strong backlink profile but also increase your brand's visibility within your niche market.


  • Guest Posting and Content Syndication: Contribute guest posts on industry-related blogs, websites, and publications to gain exposure for your brand and obtain valuable backlinks to boost your website's authority. In addition, promote your content for syndication on popular platforms, such as social media networks, news websites, and partner blogs, to further expand your reach and acquire more backlinks.


5. Harness the Power of Social Media Signals


While social media signals may not directly impact search engine rankings, they play an indirect role in driving organic traffic and improving SEO performance.


  • Social Sharing Features: Implement prominent social sharing features on your website, allowing customers to share your content, products, and promotions on social media platforms. Social sharing can result in increased traffic, brand awareness, and potential backlinks from social media and other websites.


  • Active Social Media Presence: Maintain an active presence across various social media platforms, consistently sharing valuable content, engaging with your target audience, and promoting your products. A strong social media presence contributes to brand credibility and encourages your audience to visit your eCommerce store, increasing organic traffic and positively impacting your site's SEO.


By implementing these expert SEO tips and best practices for your Salesforce Commerce Cloud eCommerce store, you can effectively enhance your online visibility, drive organic traffic, and boost conversions. Aligning your business goals with a coherent and data-driven SEO strategy will secure your competitive advantage in the ever-evolving digital marketplace.


Unlocking the Full Potential of Salesforce Commerce Cloud SEO with Apphienz


In a nutshell, SEO is an ongoing process that requires constant monitoring, tweaking, and improvement. However, the rewards of higher visibility, increased traffic, and greater conversions make the effort well worth it. So, go ahead and start applying these SEO tips to your Salesforce Commerce Cloud-based eCommerce business today and witness the transformation in your online presence and sales performance.


At Apphienz, our dedicated team of Salesforce consulting specialists understands the critical role eCommerce SEO plays in driving growth and sustaining competitive advantage. We’re committed to helping you harness the full potential of Salesforce Commerce Cloud by optimizing your site structure, on-page elements, content, backlinks, and social media presence, positioning your brand for lasting success in the digital marketplace. 


Contact us today to learn how we can empower your eCommerce business with tailored SEO solutions that deliver results and maximize your return on investment.


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