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  • Writer's pictureTejkaran Singh

3 Ways Salesforce is Driving the EdTech Industry

Salesforce is a cloud-based customer relationship management (CRM) platform that is driving several technology trends in education. The company’s products are used by millions of educators and students around the world, making it a major player in the education technology landscape. Students may not be aware of Salesforce's impact on education, but this article will break it down for you: from the three ways, Salesforce is driving technology trends in education to why it's critical for educators to integrate Salesforce in school districts.

Here are three ways Salesforce is driving technology trends in education:

1. Bringing social media into the classroom: Salesforce Education Cloud includes features that allow educators to connect with students and parents on popular social media platforms like Facebook and Twitter. This helps educators keep tabs on what’s happening in their classrooms and engage with students and parents outside of traditional school hours.

2. Fostering collaboration among educators: Salesforce’s Chatter platform is a social networking service that allows educators to connect with each other, share resources, and collaborate on projects. This type of collaboration is crucial for helping educators stay up-to-date on best practices and keeping abreast of new educational technologies.

3. Promoting data-driven decision-making: Salesforce’s Analytics Cloud enables educators to collect, analyze, and visualize data from multiple sources. This data can be used to track student progress, identify areas of need, and make informed decisions about instructional strategies. By promoting data-driven decision-making, Salesforce is helping educators improve student outcomes.

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful marketing tool that can help you reach your target audience and promote your brand. It provides a wide range of features and tools that can be used to create and manage marketing campaigns, track results, and more.

With Salesforce Marketing Cloud, you can:

  • Create and manage marketing campaigns

  • Track campaign results

  • Segment your audience

  • Create targeted lists

  • Personalize messages

  • Automate email campaigns

  • Integrate with other Salesforce products

Salesforce Analytics for Higher Education

Salesforce analytics is a powerful tool that can help higher education institutions to make data-driven decisions. It provides insights into student enrollment, retention, and success rates. Additionally, Salesforce analytics can help identify at-risk students and predict future trends. This information can be used to improve advising and support services, as well as to allocate resources more effectively.


Salesforce is a powerful tool that can be used in many different industries, including education. If you are considering using salesforce in your educational institution, there are a few things you need to know. First, Salesforce offers a lot of features and options, so it’s important to do your research and figure out which ones will work best for you. Second, Salesforce can be customized to fit your specific needs, so don’t be afraid to ask for help from experienced users. Finally, keep in mind that using Salesforce in education requires a bit of a learning curve, but the benefits are definitely worth it.

Get in touch with our seasoned experts at Apphienz. Visit our website to learn more about us and write to us at in case of any queries.


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