Everything You Need to Know About Salesforce Account-Based Marketing
Salesforce Account-based marketing (ABM) is a targeted approach to B2B marketing in which the marketing and sales teams work together to address the needs of their best-fit accounts and convert them into customers. In the information age, marketers never seem to have enough attention from their potential customers. Because of this, companies must focus on accounts that offer a high return on investment if they want to succeed. To reach their goals, marketing teams must employ strategies that combine the strengths of marketing and sales to identify, engage with, and convert high-value accounts that matter most.
Capturing the attention of buyers has become easier and more effective over the last few years thanks to better technology, more data, and more channels. It’s an exciting time! But as companies set their sights higher, they need to find high-quality leads. They also need to keep up with their customers’ increasingly high expectations.
ABM is not a new concept, but it has experienced a resurgence in the past few years, due to the changing technology environment and the evolving marketing landscape. Implementing an ABM strategy can help marketers improve their return on investment, drive attributed revenue, generate more conversions, and bring sales and marketing teams closer together. ABM is not a new concept, but it has experienced a resurgence in the past few years, due to the changing technology environment and the evolving marketing landscape. Implementing an ABM strategy can help marketers improve their return on investment, drive attributed revenue, generate more conversions, and bring sales and marketing teams closer together.
Considering how important ABM is, you'll want to make sure that you know as much about ABM as possible. This is why we thought it would be useful to put together a brief article about this subject. If this is something that you're interested in learning more about, read on as we breakdown everything you need to know about ABM,
How Can ABM Help Your Business?
Expanding your marketing efforts to focus on business-to-business (B2B) may have some benefits in the short term, but it can drastically reduce your return on investment (ROI) compared to a more targeted approach. An effective ABM initiative can boost revenue, optimize your efforts, and provide in-depth metrics that would be otherwise inaccessible.
One of the biggest issues that businesses have is the inability to show clear ROI. Luckily, one of the main goals of account-based marketing is to prioritize revenue, resulting in clear business results. It’s a good thing that ABM delivers the highest revenue among all B2B marketing strategies or tactics.
Another problem that businesses have is the lack of meaningful engagement with their audience. Salesforce ABM addresses this as its approach to marketing is much more personalized. Targeted prospects tend to be more likely to engage with content that is geared specifically towards them. Since it is geared towards their business and the specific stage of their buying journey, customers are more likely to interact with this type of content.
We hope this article proves to be useful when it comes to furthering your understanding of Salesforce ABM. As you can see, ABM is incredibly useful for your business. It would be in your best interest to utilize everything you’ve learned here so that you can make the most informed decisions for your business.
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