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  • Writer's pictureHasti Davda

Generative AI—How It Works and How It Is Often Used

While looking at Salesforce-related solutions, you may have come across the term "generative AI" or something along those lines. While this may bring you images of fearful AIs taking over the world, it actually isn't the case. In fact, the concept is quite simple and straightforward. Generative AI, also known as Generative Adversarial Networks (GANs), is a type of artificial intelligence (AI) that is used to generate new data from existing data. It is a type of unsupervised learning, which means that it does not require labeled data to learn.

That said, let's delve deeper into generative AI, talking about how it works and how it is often used.

How Does It Work?

Generative AI is based on a type of neural network architecture known as a generative adversarial network (GAN). A GAN consists of two neural networks, a generator, and a discriminator, working together. The generator takes a random noise input and generates a sample output, while the discriminator evaluates the sample and outputs a probability of whether the sample is real or not.

The generator then adjusts its parameters and generates a new sample, which is then evaluated by the discriminator. This process continues until the discriminator is unable to distinguish the real and generated samples.

How Is It Used?

Generative AI is commonly used in many areas, including natural language processing, image and video generation, music composition, and more.

In natural language processing, generative AI is used to create new sentences, paragraphs, and even entire documents based on existing data. This type of AI can be used to automate the process of creating new content, such as blog posts, articles, and even books.

Generative AI is also becoming increasingly popular in the area of image and video generation. This type of AI is used to create entirely new images or videos based on existing data. For example, generative AI can be used to create realistic images of people, animals, or landscapes based on existing data. Generative AI can also be used to generate videos from real-world footage, allowing for the creation of more realistic visuals.

In the area of music composition, generative AI is being used to create entirely new pieces of music. This type of AI can be used to generate entire songs based on existing data, allowing for faster, more efficient production. Generative AI can also be used to create remixes of existing pieces of music, combining different elements from different songs in order to create something entirely new.

Generative AI is also used in other areas, such as data science, where it generates new insights from existing data sets. Generative AI can also be used to generate personalized online experiences and create entirely new products.

Overall, as generative AI continues to evolve, it is likely to be used in a variety of different ways, resulting in more efficient and effective ways of creating content.


Overall, generative AI is an exciting area of technology that has the potential to revolutionize many industries. With its ability to generate new insights from existing data, create personalized experiences, and create entirely new pieces of music, generative AI has the potential to improve the way we create and consume content drastically. As this technology continues to develop, it will continue to open up new possibilities for how we create and interact with the world around us.

Apphienz is a Salesforce consulting partner, helping new clients set up new apps and ongoing clients maintain their instances for maximum results at all times. If you are looking for Salesforce services, reach out to us today!


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