• Tejkaran Singh

Here's How Salesforce Commerce Cloud Can Boost Customer Experience



Customers today expect to be able to shop from anywhere, whether it's on a smartphone app or at a physical store. They also demand consistent, connected experiences across all platforms and touchpoints. As a result, experience-driven commerce is more vital than ever before.


In this blog, we are going to be discussing how Salesforce can help enhance extraordinary customer experiences.


Make sure your digital commerce model is sound.


A direct-to-consumer strategy with your own digital purchasing platform and social media fulfillment channels is one option. Selling through online marketplaces and third-party retail platforms is another option. Finding the correct digital commerce model (or a combination of models) for your brand is the key.


Take some time to develop your target personas and client journeys from contact to closure to ensure that no important touchpoints are missed. This data will assist you in organizing your back-end and front-end systems so that you can capture the relevant client data and provide the best experiences at the right times.


Salesforce commerce cloud encourages you to express, communicate, and agree on your digital objectives. You may then begin to construct a lucrative, scalable, and long-term digital commerce firm that keeps customer satisfaction high.


Develop a thorough understanding of what clients want, when they want it, and how they want it.


Ultimately, the client is at the center of everything. To achieve sell-through, manage inventory, and estimate demand, even business choices are made through the lens of the customer. It's all about getting to know your customers well enough to engage with them at the appropriate moment, with the right product, on the right channel. It's also about giving clients the one-on-one individualized experiences they want.


Customer-centricity manifests itself in three important areas.


Purchasing


Increasing brand visibility, reach, and conversion—both online and offline—by using relevant and personalized content across the value chain.


Conversion


Providing clients with the ability to find and buy what they're looking for through any channel of their choice.


Retention


To keep customers interested and coming back for more, use automation, deep personalization, and rewards programs.


Salesforce Commerce Cloud can help you maximize your influence in all of these areas. Commerce Cloud gives you the tools and information you need to get to know your consumers better, personalize their purchasing experiences, and link them to the right items at the right time, whether you're a B2C or B2B firm.


​​However, customer interaction does not end after a purchase is made. The next step is to encourage repeat purchases and convert first-time purchasers into brand ambassadors. You can successfully reward consumers for their involvement and loyalty across all interactions and touchpoints with a tool like Salesforce Loyalty Management. Customer relationships that last longer and add more value to your company.


With a 360-degree consumer view, you can create seamless customer experiences.


It's all about enhancing the human experience in today's business world. In fact, according to Salesforce, 80 percent of consumers believe that a company's experience is just as important as its products and services.


Those encounters must be consistent (but not repetitive) across physical and digital channels in order to be great. If you have an e-commerce app that makes purchasing simple and enjoyable, you should carry that same sense of convenience into your physical store while also making the in-store buying experience distinctive. Because physical shopping venues are still valued in India as a market, brands cannot overlook this while building experiences.


Customers today use approximately nine channels to browse merchandise, get assistance, and make purchases. They want a flawless omnichannel experience at every touchpoint, whether online or offline. Organizations can provide such an experience by establishing a customer-centric operational model in which every team is guided by deep customer insights.


To Conclude, Salesforce Commerce Cloud provides these kinds of insights by bringing all teams together around a single source of customer truth. The system allows for seamless data integration in marketing, commerce, service, and other areas. Every team can serve up connected experiences that are more targeted to client demands with this 360-degree shared perspective of customers' history, interests, and even difficulties.


We at Apphienz are dedicated to providing exceptional services in all domains including Startups, SMBs, and Nonprofits. If you are an organization or a company looking to expand your business and enhance customer experiences, get in touch with us. Visit our website to know more about us, in case of any queries, connect with us.

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