How Can Salesforce Revenue Intelligence Help Your Sales Team
Revenue intelligence is about knowing that human beings are great at selling, but it's harder for them to analyze large amounts of data. Instead of focusing on aggregate sales performance data, sales managers can focus on granular metrics to determine how individual salespeople are performing and why they're a success (or failure). Some questions to consider when managing your sales team.
Salesforce Revenue Intelligence: How Can It Help Your Sales Team?
You've probably heard something about revenue intelligence, but what exactly is it? Revenue intelligence is the practice of using data and analytics to drive revenue growth. It's a relatively new concept in marketing.
Businesses collect massive amounts of data that are often used for customer service and satisfaction purposes. Until recently, companies haven't analyzed the data to gain insight into sales performance. Those that did have analytics have focused solely on aggregate data to measure sales performance.
Salesforce Revenue intelligence, on the other hand, uses data to dig deeper into the sales process and determine what makes salespeople successful. It also analyzes customer activity and interactions to determine why customers bought and to determine the potential for future sales.
Salesforce Revenue intelligence helps you better understand what it takes to grow your business. You'll be able to understand how your sales team is performing, where it's falling short, and what you need to do to boost sales.
What are the benefits of revenue intelligence?
1. Capture Every Sale
It's not enough to know that you made a sale to a particular customer. You want to know what you did and what you did right. True sales intelligence tells you both. Other types of reports don't tell you who you sold to and what services you sold.
2. Improve the Quality of Your Sales
Do you know whether your sales team is spending its time selling to the right customers? Revenue intelligence can help you determine whether you're creating the right selling processes. You'll know if you're spending your time on the right prospects, whether you're spending too much time on a prospect who won't buy, and whether you're spending too little time on a prospect who will buy.
3. Improve the Quality of Your Sales Reps
Businesses that generate revenue intelligence know which sales reps are most successful, which customer segments are best for each rep, which roles are most effective, and which reps are best to have on the same team. They know which accounts should be shared across teams.
4. Predict Future Sales
With an understanding of how your customers buy and where they buy, you can determine how well they'll perform in the future. You can analyze your current customers to determine the likelihood of future purchases.
5. Answer Your Questions
You may have questions about your sales team. What's working? What's not working? How can we better attract and retain customers? Revenue intelligence can answer these questions to help you drive sales and grow your business.
If you're not sure what to do with your data, it's time to figure out how to use it to grow your business. Revenue intelligence is the way to go. It will help you understand what's working and what's not working with your sales team and how to avoid some of the mistakes of the past.
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