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  • Writer's pictureMani Anand

How Slack and Sales Cloud Can Help You Close More Deals

Companies strive to increase sales productivity in a challenging economic climate while simultaneously cutting expenses. Sales teams are searching for methods to attain these objectives. Fortunately, such methods exist, and they come in the form of Sales Cloud and Slack!

What Are Sales Cloud and Slack?

Sales Cloud and Slack are two popular cloud-based platforms businesses use to manage their sales and communication processes. Sales Cloud, also known as Salesforce, is a customer relationship management (CRM) platform that helps businesses manage their sales operations, such as customer data, sales pipelines, lead tracking, etc.

Meanwhile, Slack is a cloud-based communication platform that allows teams to collaborate and communicate in real-time. Both platforms have become essential tools for businesses of all sizes and have helped them to streamline their processes, increase productivity, and improve customer relationships.

How Can the Two Solutions Help in Closing More Deals?

The sales process often involves a lot of emails being sent back and forth between customers and colleagues. This can be very time consuming and difficult to keep track of. Slack's New Account Channels provide an easier and more efficient way to manage customer relationships. All the conversations and information can be kept in one place, and everyone can stay updated with the sales process.

Thanks to Account Channels, it is now much easier to share information about their customers in real-time. Instead of searching multiple sources for customer activity updates, Account Channels will provide real-time insights that everyone in the organization can access. Sales reps can quickly see if a customer has logged a case or if the marketing team has invited them to an event and be able to take action quickly. This will make it easier for teams to stay on top of customer activity and make decisions quickly.

Additionally, the new system allows sales reps to be more closely connected with the other departments in the company, optimizing the process of obtaining sales. It necessitates that different teams come together to make decisions, answer questions, and obtain approval from upper management. This makes getting the necessary backing for deals easier, guaranteeing a successful outcome.

So, how does it help close more deals? Slack has been improved to include more automated features, and with the new link to Salesforce's existing platform, it has more to offer.

For example, when a customer contacts a customer service representative or receives a marketing message, the representative will now have an immediate and up-to-date view of all the customer's activity. Additionally, the process of reaching out to an expert or executive can be automated using channels and workflows on Slack, saving time and making it easier for customer service reps to get in touch with the right people.

More importantly, obtaining approvals has also become automated in Slack. This means that reps don't have to sit down and deal with this incredibly time-consuming process anymore, taking what would have been days and replacing it with even mere minutes instead! Simply put, approvals are done quicker, allowing reps to take action much faster.


All in all, it is time to make the change if you're facing various challenges, from the misalignment of visions down to inefficiencies in the sales process. Check out Slack and Sales Cloud and see how the upgraded platform can take your sales effort to a whole new level! By making the changes now, you can sit back and prepare now and for the future, ensuring that you and your team are making the most out of every opportunity you get.

Apphienz is a Salesforce consulting partner, helping clients discover the right Salesforce solutions and maintain their instances. If you are looking for Salesforce services and more for startups and the like, reach out to us today!


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