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  • Writer's picturePiyusha Pilania

Introducing Einstein GPT, Salesforce CRM's First Generative AI



Salesforce, the global CRM leader, just announced Einstein GPT, the world's first generative AI CRM platform that delivers AI-created content at scale across every sales, service, marketing, commerce, and IT contact. Salesforce will use generative AI to revolutionize every customer experience with Einstein GPT. Einstein GPT will integrate Salesforce's own AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which receives data, and unifies and streamlines all of a company's customer data.


Customers can then use Einstein GPT to connect that data to OpenAI's advanced AI models out of the box, or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in perfect sync.


With Salesforce Einstein,

  • Get more done in less time.

Increase productivity by incorporating data from sales, service, marketing, and commerce into your workflow.

  • Innovate with clicks, not code.

No data scientist is required to create new experiences using low-code tools for personalized predictions and suggestions.

  • Provide tailored experiences.

Customize every customer connection with AI-generated emails, discussions, and offers based on real-time data.

  • Connecting with OpenAI: To produce accurate and dependable AI-generated content, Salesforce is fusing OpenAI's enterprise-grade ChatGPT technology with its own private AI models.

The launch of a $250 million Generative AI Fund by Salesforce Expeditions was also announced by the firm. Salesforce Ventures is the company's international investment arm. The new $250 million fund will support the startup environment, invest in high-potential businesses, and encourage the creation of creative, trustworthy AI. Source: https://www.salesforce.com/news/press-releases/2023/03/07/einstein-generative-ai/


With Einstein GPT in CRM,


1. Einstein for Marketing


Create intelligent journeys, personalize engagement, increase relationships and revenue with real-time analytics, and make quick decisions.


2. Einstein for Sales


Use real-time data to precisely estimate sales for salespeople from the prospect stage and conversational intelligence to speed up the closing process.


3. Einstein for Service


In order to grow service across all channels, use Einstein Bots to increase agent efficiency, customize every customer engagement with built-in AI, and increase agent productivity.


4. Einstein for Data


Create Tableau data models and analytics dashboards automatically. Profit from a shorter time to value and projections powered by your data.


5. Einstein for Commerce


With intelligent product recommendations, customized product sorting, and insightful search results, you can expand your business more quickly.


Get set go. The first generative AI system in CRM can build anything you can imagine.


Are you ready to revolutionize your current system with Einstein GPT? Look no further and get in touch with our seasoned experts at Apphienz. We are amongst the leading Salesforce consulting partners specializing in Salesforce implementation, Salesforce integration, and Salesforce customization. Visit our website to know more about us and write to us in case of any queries.

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