Marketing Success Post Pandemic
Updated: Jun 13, 2021
From everything the world has experienced so far, the pandemic has led to two paths—complete paralysis of the business or a springboard towards success. Simply put, it’s either shut down the operations altogether or has helped the flow grow stronger.
Although more and more businesses now feel compelled to cut back on marketing efforts, those who have pushed through the challenge now reap the benefits. Those who chose to trust in marketing have become agile businesses, coming up with innovative ways to keep their audiences engaged.
In such troubled times, the only way to stay in business is to simply continue moving forward. Cutting back on the bold and interesting may seem like the most logical choice, but the nature of a crisis is uncertainty. And those who push on will find themselves reaching the end of the tunnel long before the others can recover.
The question now stands—how do you effectively and successfully market for the post-pandemic world? It will not be an easy road, but we’ve gathered some tips to follow:
Tip #1: Put your customers first
In a highly competitive and digital world, the only people you’ll want to completely listen to are your customers. Long before the onslaught of the pandemic, the marketing world has already regarded consumer behavior as the golden standard. People long to feel valued, and that includes how brands respond to their needs.
Consumers are more than willing to engage with brands they deem trustworthy, which is why they’ll rely heavily on reviews, recommendations, and other customer-centric approaches. It’s important to listen to the people who know more than ever, especially during this great paradigm shift. Listen to their concerns, constantly engage, and consistently inform.
Tip #2: Create an agile marketing plan
Although vaccines are within reach, the pandemic will affect more than just society’s health. Other changes are expected to happen, which is why it’s important to remain agile. Your marketing plans need to anticipate all possible and likely scenarios and create alternative actions that will help your business succeed.
Make sure to deliver compelling content, especially since people are still expected to stay at home. You’ll want to deliver informative and encouraging content, be it through articles, videos, and visual graphics. Offering discounts and deals can also help encourage them to take action, and other more offers that could lift their spirits.
Tip #3: Consider operational changes
Unfortunately, the post-pandemic world will also likely cause stress internally. You’ll want to address your product and service delivery before things get out of hand, especially because it will take time before supply chains can recover. Demands will continue to rise, all the while affecting what your business can offer. To survive, you’ll need to ensure your messages reflect reality.
It’s also important to continuously look for ways to make changes, which includes investing in digital tools and services. You may want to increase your business’s capacity to accommodate online engagement and transactions. You may also choose to outsource your efforts to professionals, which ensures you make the most of your business decisions.
Tip#4: Create a superlative consumer experience
According to the most recent Salesforce State of Marketing Study, 84 percent of consumers believe a company's experience is just as relevant as its goods and services.
Once, the founder of Walmart, Sam Walton had said that “ There is only one Boss, The customer”. With a good customer experience, you can retain and build lifelong relationships and loyalty with your customers.
Tip#5: Leverage technology to personalize experiences with focused communications
Through intelligent marketing automation, you can deliver the right message in the right tone to the right customer at the right time! And with Salesforce marketing cloud, you can use appropriate, empathetic digital marketing to respond to changing times. Using integrated marketing tools, build a seamless experience for customers at any touchpoint.
The Bottom Line
It’s important to stay informed about COVID-19, but the uncertainties and fears surrounding your business circumstances shouldn’t paralyze you. The key here is to continue moving forward, pausing slightly when necessary, but never sitting idly. This will cause your foundations to crumble. To keep going, make sure to keep the aforementioned tips in mind—the light at the end of the tunnel will come.
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