top of page
  • Writer's pictureHasti Davda

New Salesforce CDP Innovations For Smarter Customer Interactions

Updated: Jun 3, 2021

Salesforce CDP is also known as Salesforce Customer Data Platform helps organizations with improved personalized customer communication strategies. Yesterday Salesforce launched new CDP innovations to make more intelligent, smoother, and quicker customer interactions.

Now more than ever, due to the pandemic businesses and organizations are thriving and relying on customer experiences and interactions that help them understand the market more effectively and precisely. There is an increasing demand for personalized and customized products and services. The sole reason salesforce created Salesforce CDP for enterprises is to boost customer experiences everywhere across the globe apart from making consumer data smarter, more connected, and easier to operate on in a secure manner.

According to the recent Salesforce State of Marketing report customers demand personalized, more connected interactions in nearly 70% of cases, but one of the biggest obstacles for global marketers is unifying consumer data sources in ways that provide a complete view of the customer and a single source of reality. Consumer data is distributed through enterprise teams, computers, and networks in most organizations, making the challenge appear less difficult. As salesforce CDP is built on number 1 CRM in the world, it helps businesses consolidate consumer data from every source possible, including purchasing, service, marketing, retention, and commerce—and create a common source of truth for powerful marketing, advertisement, personalization, and analytics use cases that develop relationships and sales.

Let's have a look at the new exciting features:

You can now link data from any device – Marketing, Sales, Service, Web & Mobile Data, Mulesoft Connections, and External Data Sources – using Mulesoft Connections.

Unified Profiles of potential customers can be constructed easily with the drag-and-drop framework.

Create tailored interactions by activating or sending audiences to any advertisement, messaging, or engagement platform.

Use pre-built connectors to Dataroma and Tableau to maximize performance using cross-organizational insights in any BI method.

This breakthrough of salesforce includes MuleSoft, Enhanced segmentation, Calculated insights, Open access, and Tableau.

Mulesoft: Marketers can securely link to any existing app and data source from anywhere, such as ERP, subscription, and point-of-sale systems, to create a holistic view of the customer using the world's #1 authentication and API framework. Mulesoft integration will be made available at the end of this year.

Enhanced segmentation: it allows business users to easily analyze data and develop strategic potential customers. To offer faster time to value, the interactive features segment builder uses type-ahead features to design various attributes and allows users to quickly upgrade, duplicate, and exchange previous segments. Enhanced Segmentation will be generally available later this year.

Calculated insights: It also adds attributes like return on investment and loyalty ratings to consolidated profiles. For stronger relationship building, brands may rate or segment consumers into categories such as "loyal top spenders" or "newly lapsed customers." Calculated Insights is generally available today.

Open access: Salesforce CDP will allow customers to enable their segment data through AppExchange apps from partnering ISV partners to build customized experiences through web, mobile, and connected TV advertising. This will allow customers to generate and optimize their CDP data with high-quality behavioral, purpose, location, and other data in a secure manner. Appexchange apps that are integrated with salesforce CDP will be available at the end of 2021.

Tableau: For critical examination, the world's leading analytics platform combines coherent profile IDs and measured insights such as willingness to buy or rotate. Marketers can now delve deeper into the campaign, platform, content, bid, product, and consumer dimensions to see who is engaging, on what platforms, and what stimulates their interest. Tableau integration is available right now.

These are some of the exciting features that the salesforce has announced to make our lives easier and interesting than ever before. If you are looking for an upgrade in your business or organization and to make a delightful experience for your customers, contact us today or write to us at We are here to assist you with any queries you may have.

137 views0 comments


bottom of page