• Piyusha Pilania

Overcome Nonprofit Challenges with Salesforce Marketing Cloud



Nonprofits face hundreds of new challenges, including fragmented systems, processes, and channels, isolated data and limited insights into this data, and so on. One will never be able to keep up with your supporters' speed if you don't have the correct technological solution.


Relevancy


Nonprofits would thrive even more efficiently with supporters. Engaging with them on regular basis and on their terms, via their chosen devices and channels, is more crucial than ever.


Coherent Communication


When fundraising and program communications occur in silos, it becomes challenging to generate consistent messaging. Every day, the average charity manager switches between many screens to administer their business.


Know your Supporters


It can get difficult to manage real-time information on who your customers are and how well your messages are performing. The days of depending on blitz and mass email styles to get your marketing messages into the inboxes of the correct individuals are pretty much gone.


In this blog, we will learn how Salesforce Marketing Cloud can help overcome the aforementioned challenges.


Marketing automation is essential for every nonprofit organization since it streamlines marketing activities and gives a clear picture of analytics. you can send an email and then follow up with a personalized message to those who responded to one of your calls to action. Marketing automation takes care of it for you. If you want to reach a large number of people, Marketing Cloud might be the right instrument to help you achieve your goals.


Geofencing


You can use Geofencing to send a mobile push message to your constituent's phone based on their geographic location. You may use geofencing to send them a message as they approach, telling them where to sign in and when your event begins. It's another approach to providing your constituents with a more personalized interaction with your organization.


Social Studio


Marketing Cloud's Social Studio is a social listening and engagement solution. Social Studio comes with two tools: Publish, which allows you to plan and publish material to numerous social media channels, and Engage, which allows you to monitor activity on your social media accounts as well as throughout the social media universe.


This solution is ideal for bigger Nonprofits that need to manage a unified, responsive social media presence across numerous departments.


Social Studio will show you how event attendees are utilizing social media to connect with one another and with your organization in the days leading up to the event, on the day of the event, and in the days afterward.


Journey Builder


With Journey Builder, you can personalize and real-time these interactions by creating a sequence of messages that respond to the donor's contact with your organization.


Once set up, it will continue to run for each new contributor that makes a donation to your organization. You can now communicate with your people in a connected manner on the platforms that they choose.


Marketing Cloud is a powerful platform that can benefit a wide range of Nonprofits. These are some of the widely used tools that you can incorporate seamlessly into your organization and make the best out of Marketing Cloud.


If you are a Nonprofit, looking to enhance your performance through Marketing, you have landed on a perfect page. We at Appheinz have assisted several nonprofits in their Marketing endeavors and are ready to help you with all your needs and requirements.


Get in touch with us to know more or visit our website for more information.

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