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  • Writer's picturePiyusha Pilania

Redefining Donor Centric Nonprofits with Marketing Cloud Customer Data Platform

Nonprofits have advocated being donor-centric for decades. In most cases, it hasn't been feasible to do so at scale because of siloed data that doesn't give marketing and fundraising teams a complete picture of a contributor. Donor-centricity, however, is being redefined by the Customer Data Platform. It provides fundraising information to nonprofits about their donors' content, activities, and locations. It gives fundraisers the information they need to interact with supporters in a way informed by behavior rather than speculation or opinion.

Marketing Cloud Customer Data Platform: What is it? By combining and harmonizing thousands of data points about each supporter in real-time, this Salesforce Genie-powered tool enables nonprofits to actually get to know each one of their donors. In a nutshell, it reinterprets what it means to be donor-centric.

In this blog, we will discover all about Marketing Cloud Customer Data Platform;

Unlock the value of real-time customer data with the Marketing Cloud Customer Data Platform.

Automated engagement will help you save time and money.

Real-time activation and intelligent segmentation.

Instantaneously and automatically connect all of your data.

Real-time data unification across Salesforce and beyond can help you achieve faster time to value. Get a comprehensive picture of each customer by reconciling IDs.

Faster creation of knowledgeable real-time audiences.

Automate every engagement to make it personalized, affordable, and scalable across email, mobile, the site, and advertising.

Utilize current information and insights.

By understanding your consumer at all times with intelligence and analytics enabled by AI, you can make smarter decisions, save time, and cut expenses.

By using an open ecosystem, expand your data.

Connect your data quickly from anywhere with a network of reliable partners. Eliminate the need for proprietary integrations by integrating your own AI, enhancing consumer profiles, and activating first-party, trustworthy ad data.

Utilize a single source of truth to comprehend each customer.

Don't linger with data.

Gather and combine data from any source, including Salesforce, the AppExchange, partners, and the unparalleled scale of hundreds of MuleSoft's top APIs.

Utilize 1-to-1 personalization to increase conversions.

To create 1-to-1 targeted communications and experiences, activate your data across all of your engagement platforms.

To unlock consumer value, match data to a specific person.

Use AI to enrich profiles across all devices and flexible matching algorithms to resolve consumer IDs.

Trust-based engagement with customers.

As you create segments and activate data, keep an eye on consent and preference management.

Create more intelligent data.

Add modeled data, like propensity and LTV metrics, to Calculated Insights to enhance your audience segmentation.

Take quicker, better decisions.

Share your data with analytics programs like Tableau and Marketing Cloud Intelligence to continuously improve your spending and segmentation.

Nonprofits now have a technology that can successfully and efficiently support them achieve that objective after decades of striving to become truly donor-centric. Marketing Customer Data Platform can help nonprofits save money, time, and hassle while also enhancing interactions with donors and enhancing their standing as dependable, forward-thinking businesses who get it. Customer Data Platform enables NPOs to connect with donors where they are and take them into the future with them.

A thriving community depends on nonprofits! We at Apphienz, as your Salesforce Partner, are here to support you as you make a difference in the world. Together, let's support the community!


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