• Mani Anand

Salesforce Features That Help Nonprofits Boost Engagement



As we’ve already discussed how important Salesforce is for startups, it’s time to explore how useful it can be outside the realm of business. With that being said, we’re sure you’ll be glad to know that using Salesforce for nonprofits also yields many benefits. This has become doubly true as Salesforce has launched Marketing Cloud for Nonprofits. This is designed to help nonprofits create personalized experiences to enhance their campaigns. Because of this, it would be in every nonprofit’s best interest to capitalize on this as it can really transform how they approach their digital platforms.


If you want to learn more about how Salesforce can help your nonprofit, then we’ve got just the thing for you. Here are three important features that will help your nonprofit boost engagement!


Nonprofit Marketing Email Templates


One of the biggest concerns nonprofits have is communication. Reaching your target audience which includes your supporters, volunteers, and donors can be quite tricky. It takes both time and manpower to reach your target audience effectively. However, this may be changing as Salesforce’s Marketing Cloud for Nonprofits has provided organizations with an opportunity to create more personalized communications on a massive scale. This comes in the form of nonprofit marketing email templates.


With the use of these templates, nonprofits can now quickly create and deliver email campaigns faster and more efficiently. This is made possible with out-of-the-box templates that allow nonprofits to create personalized emails with a few clicks of a button. While this may seem like a trivial change, this will go a long way in increasing supporter engagement and conversion.


Data-Driven Personalized Content


Another great thing about Marketing Cloud for Nonprofits is that it seamlessly integrates with the Nonprofit Success Pack. This means that it uses your supporter data and aids you in using it for your marketing campaigns. Using supporter data is key, as it allows you to create content that perfectly matches up with their interests and concerns. Via personalized content, you’ll effectively increase engagement as your supporters will be more receptive to the content that you put out.


Personalized content also allows you to create a more intimate relationship with your supporters. Because the content will be tailored for them, it makes it feel more like a conversation rather than generic marketing material.


Online Fundraising Platform


As you boost engagement using Salesforce’s Marketing Cloud for Nonprofits, you open up the opportunities for fundraising. Luckily, you can use Salesforce’s modern online fundraising Elevate to help aid with your nonprofit transactions. Take note that Elevate is only used for transactions in U.S. dollars. However, Salesforce has also partnered with Appexchange for fundraising using other currencies. This feature will greatly improve your nonprofit’s fundraising capabilities and will be extremely useful for events, ticketing, and peer-to-peer fundraising efforts.


Conclusion


We hope this article has helped shed some light on the benefits of using Salesforce’s Marketing Cloud for Nonprofits. As you can see, these features will completely redefine how you approach your digital campaigns and will go a long way in ensuring the long-term and success of your non-profit as a whole.


If you are in need of a Salesforce consultant, we here at Apphienz can help you visualize your end goals and assist you in achieving them. Connect with us today to witness your startup reach great heights. Get in touch with us today to see how we can help.



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