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  • Writer's pictureMani Anand

Salesforce Innovations for Boosting Operations and Revenues

Updated: Feb 10, 2023

Recently, Salesforce announced the launch of revolutionary commerce technology to assist businesses of all kinds in strengthening customer relationships, providing seamless experiences from browsing to purchasing and customizing every conversation.

Nearly 9 out of 10 customers and purchasers believe the experience a company supplies is just as critical as the services or goods they offer. Commerce Cloud amalgamates customer and order information to craft an associated and customized purchasing journey for customers and businesses through sales, service, and marketing contact points.

With the Salesforce platform, businesses in many industries, from manufacturing to healthcare, tech, and consumer goods, can take advantage of automation and unified customer data to offer customized commerce experiences. This will help them to increase their revenue, reduce costs and enhance efficiency, as Scot Gillespie, EVP and GM of Commerce Cloud, Salesforce, has mentioned.

Easy Automation With Commerce Cloud

Headless commerce is a way for businesses to launch their online stores quickly and efficiently without having to spend a lot of time and money. It eliminates the need for a website or other front-end interface. Instead, it allows businesses to focus on the back end of their operations, such as payment processing and order fulfillment.

Commerce Cloud for the Healthcare and Life Sciences

In the next two years, healthcare companies aim to generate 46 percent of their revenue from digital sources. With the help of Commerce Cloud, healthcare organizations can use it to create digital channels that can help them achieve this goal. This will enable them to provide better services to their patients, increase their customer base and maximize their revenues.

Connected commerce is a way for medical technology and pharmaceutical companies to make their post-purchase process easier, faster, and more cost-effective. It allows them to gain visibility into orders, have real-time inventory information, and easily modify orders. All of this helps them streamline the post-purchase journey and save money.

Commerce Cloud for the Manufacturing Sector

Manufacturers need to be more efficient with their processes, and Salesforce’s Trends in Manufacturing report confirms this, with 88 percent of respondents stating it was a priority for them. Thanks to Commerce Cloud's innovative solutions, the manufacturing and automotive industries are now able to streamline their operations and become more efficient.

Streamline the process of selling parts and accessories to dealers and consumers by introducing self-service purchasing, subscription management, and a unified data model that works for both business-to-business and direct-to-consumer transactions. This will reduce the costs associated with making sales.

Commerce Cloud for Technology Enterprises

New technology companies are taking advantage of Commerce Cloud to take their business in a different direction. This specialized platform gives them the power to adapt to market changes and stay ahead of the curve. It provides the means to quickly and easily adjust to shifting customer needs and preferences while ensuring a seamless customer experience.

With Commerce Cloud, technology firms can stay competitive and continue to provide the best possible products and services. Grow customer engagement and create a steady income stream by having customers sign up for subscriptions. Also, increase the number of items in a single purchase by offering subscription services with the initial purchase.


Salesforce is an effective and efficient tool for streamlining operations. It provides businesses with various features and benefits that can help them better manage their operations, such as increased visibility, improved communication, and automated processes. By implementing Salesforce, businesses can help to increase their productivity and work more efficiently while also reducing costs.

If you need Salesforce services, turn to Apphienz. We are a Salesforce consulting partner helping clients maintain Salesforce instances and develop new apps. Get in touch with us.


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