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  • Writer's pictureMani Anand

Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Shopping Experience

Salesforce, a leading global customer relationship management (CRM) platform, recently unveiled the Marketing GPT and Commerce GPT. Via the power of generative AI, these tools are revolutionizing how businesses create personalized marketing campaigns and shopping experiences. As an experienced Salesforce Consulting Partner, Apphienz helps clients gain a competitive edge within the evolving digital landscape by seamlessly implementing and exploiting these innovative Salesforce tools.

1. Introduction to Marketing GPT and Commerce GPT

Generative Pre-trained Transformers (GPT) are AI models that use machine learning to produce human-like text from given prompts. Salesforce launched Marketing GPT and Commerce GPT to leverage generative AI, aiming to deliver compelling, personalized experiences for each customer at every touchpoint of the business journey.

Marketing GPT empowers businesses by automating and enhancing the creation of impactful marketing content. Commerce GPT enhances online shopping experiences by creating tailored product descriptions, personalized recommendations, and more.

2. Powering Up Your Marketing Campaigns with Marketing GPT

Marketing GPT generation offers personalized messaging at scale, thereby enhancing the effectiveness of marketing campaigns. It leverages AI to automate content creation, generating human-like, engaging, and contextually aware content that connects with diverse target audiences. It can aid with creating personalized email marketing campaigns, social media posts, ad copy, website content, and other marketing materials.

The major benefits of implementing Marketing GPT include improved customer engagement and connection, boosted brand messaging, and increased return on investment from marketing efforts. By integrating this tool into your marketing strategies, it is possible to curate unique experiences that drive customer loyalty and business growth.

3. Revolutionizing the Shopping Experience with Commerce GPT

Commerce GPT aims to redefine online shopping experiences by providing personalized product descriptions, improved search functionality, and customer-specific recommendations based on browsing history and preferences. By creating consistent and engaging product narratives, Commerce GPT enhances the shopper's product understanding and brand perception.

In addition to improving customer relationships, by providing personalized eCommerce experiences, this technology can also increase conversion rates, boost average order values, and improve customer retention.

4. Apphienz's Role in Maximizing the Potential of GPT Tools

As your Salesforce Consulting Partner, Apphienz remains committed to helping you seize the opportunities unveiled by Salesforce's new GPT tools. Our team of experts offers support in tool integration within your current Salesforce instance, mitigating challenges during implementation and addressing potential problems. We provide training and resource development, ongoing maintenance, and app development to ensure you consistently harvest the benefits from the Marketing GPT and Commerce GPT.


Salesforce's Marketing GPT and Commerce GPT have paved the way for new opportunities in the marketing and commerce realms. These tools leverage generative AI to provide compelling, tailored content at every touchpoint of the customer journey. By implementing these tools, businesses can expect improved customer engagement, boosted brand messaging, increased return on investment, and enhanced online shopping experiences.

Apphienz, your trusted Salesforce Consulting Partner, remains poised to support you on this transformative journey. As your trusted Salesforce consultants, we can ensure these AI-driven innovations are perfectly aligned and integrated into your unique business model, thereby maximizing results from your marketing and commerce initiatives. Reach out to the Apphienz team today to explore how we can assist you in leveraging these groundbreaking tools to transform and personalize your business encounters.


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