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  • Writer's pictureMani Anand

The Fundamentals Of Salesforce CDP

In the realm of marketing, every little thing you do has the power to make or break your business. While many tried and tested marketing methods exist, a customer data platform (CDP) is one of the best ways to understand your audience and diversify your marketing efforts. There are many providers of CDP, but none are better than Salesforce.

Salesforce CDP is perhaps the number one name in customer relationship management (CRM). CRM systems are designed to take customer data and analyze it so that businesses can understand who they’re selling to, what they want, and most importantly, how they want it. It's recommended for any business to adopt this practice or risk getting left behind in a competitive market.

This article will discuss everything there is to know about Salesforce CDP. Read on below to get started.

How It Works

Salesforce CDP is a service that helps you gather and organize customer data to see who is buying your products or services, how they use them, and how they want to use them. The system is designed to help you build a better relationship with your customers.

Understanding your audience is a vital part of marketing in any industry. For example, it's well-known that people who play sports are more likely to play video games. The same can apply to other interests. If you are a travel company, if you notice that your customers have a lot of gym memberships, chances are they are going to travel frequently. The more you know about your customers, the more you can tailor your marketing efforts to be valuable.

Features of Salesforce CDP

If you're interested in learning more about what a Salesforce CDP can do for your business, here are the key features of this powerful tool:

Enhanced Segmentation

One of the best features of Salesforce CDP is that it enables you to segment your customer base. Segmentation is a way of using data to separate customer groups. For example, if you notice that customers who buy a specific product are more likely to buy a particular other product, you can create a segment based on that data. Then, you can target those customer groups with tailored content.

Real-Time Data

Another great feature of Salesforce CDP is giving you access to real-time data. Most businesses still use data that is months or years old. This means that your audience is already moving on, and you're stuck in their sales funnel. This situation forces you to compete with customer service and other things instead of focusing on the customer.

Salesforce CDP makes it more likely that you'll get repeat customers because you'll better understand what keeps them coming back.

Calculated Insights

Salesforce CDP is a complete analytics tool. It breaks down customer data in various ways. For example, it can tell you how much money customers are spending, who is buying from you, and how. It's also important to know about customer churn or the percentage of customers who no longer want to buy your products or services.

You can make better business decisions about product development, marketing, and support with this information. It also alerts you to problems with your business. For example, if a particular type of customer is leaving, you can report what you can do to retain them. Not only will this improve your business, but it will also help you make smarter decisions in the future.

MuleSoft Updates

MuleSoft is a company that specializes in connecting software systems, and they've been working with Salesforce to create Salesforce CDP. MuleSoft's cloud-based integration platform is even more powerful with an integrated Salesforce CDP.

Updates on Tableau

Tableau is another company that specializes in analytics. Adding a Salesforce CDP into the system makes it possible to track data in Salesforce and Tableau quickly and easily.

Why It’s Needed

There are many reasons why the need for Salesforce CDP has risen in recent years. These include:


In today's competitive marketplace, if it's not personalized, it's worthless. Sure, you can hire many people to sit in a call center and let customers know about your promotions, but most people don't want to talk to a robot. They want a human voice and personality. They want to feel that the business cares about their well-being.

Gives Marketers Insights

Sometimes, marketers have to make decisions based on limited information. If you need to know something about your customers and don't have the time or resources to do it yourself, you can use a Salesforce CDP. It's one of the most powerful and valuable data collection methods on the market today, and it also gives you instant access to the information you need.

Allows Tailored Choices

As a business, you have to make your products to fit your customers' specific needs. This is the best way to gain repeat customers and create a loyal customer base. Marketing based on previous purchases is proven to work. Tailoring your products makes them more attractive to your customers, and it helps you grow your business.


If you're interested in going the extra mile to improve your business, you should check out Salesforce CDP. It has many useful features, and it gives you access to the information you need to make smart business decisions. If you successfully integrate it into your operations, you'll have a better chance of making your business stand out in a competitive market.

Apphienz provides top-quality services. We understand how challenging it can be to implement new technologies, so we’re here to help you by making it as simple as possible and fit your needs. Contact us today to learn more!


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