• Piyusha Pilania

Top 5 AI Use Cases in Marketing For Enhanced Retention 



Artificial Intelligence (AI) is no longer prohibitively new or complicated for any company to implement. Businesses are utilizing AI in marketing, among other things, to make customer involvement more focused, personalized, and relevant. Today, 60% of customers are open to the usage of AI if it improves their experiences, and an equal percentage of marketers claim to have a completely defined AI marketing strategy (Source: Salesforce.com).


Marketers may utilize AI to quickly gather and analyze large volumes of data in order to better understand their audiences' needs and interests and then personalize marketing efforts not just for audience categories but also for individuals.


Here are a few ways that artificial intelligence in marketing can help you boost your outreach efforts:


Make sure the mix is correct


It's no longer a surprising thing when it comes to marketing. Marketing mix analysis enables you to allocate the appropriate funds to each brand, product, channel, and target segment in order to maximize their return on investment. Use artificial intelligence to conduct extensive analysis and swiftly create (and optimize) effective tactics based on audience demographics, media inclinations, cost, and previous engagement.


Make your content marketing efforts more effective


Human ingenuity is still required in content marketing. However, AI can aid SEO by enabling marketers to generate and distribute more relevant, high-performing content. Identify relevant keywords, topics, and conversations by scanning large volumes of data on the internet. Then, create SEO-friendly marketing content on issues that will appeal to your target audience and help you rank better in search algorithms.


Natural language processing (NLP) is used to find semantically related keywords and to comprehend the context and intent of term usage. This can also assist you in gauging audience attitude about your brand and relevant issues, as well as creating material that is appropriate for your audience.


Personalize your marketing campaigns to the nth degree


AI-driven marketing solutions can help you discover the audiences most and least likely to connect with your campaigns and target them with pinpoint accuracy. You may utilize AI algorithms to recommend the most appropriate deals, goods, content, dynamic prices, and the next best actions based on each audience's inclinations.


Deliver seamless, personalized, and timely experiences across online, mobile, email, and human channels. You can also design dynamically customized digital adverts, marketing campaigns, and websites for each niche.


Boost the effectiveness of your campaign


A/B testing is fantastic, but AI can help you improve it. Hundreds of thousands of campaign and webpage variants were tested to find the most relevant ones fast and correctly. Testing becomes more intuitive and insightful with the use of Machine Learning (ML) algorithms. You may also turn on "self-optimization," which ensures that your websites and landing pages look amazing on any device.


Make your email campaigns more effective


Identify the ideal email send timings and frequencies for each target category by using AI techniques to generate insights and harmonize audience behavior, consumer journey phases, and business objectives. You may also use NLP to check for readability, catchiness, and spam triggers in email components. To make your emails more relevant, provide personalized content recommendations.


AI-powered marketing platforms can show you email engagement rates and give you more information about the things that influence them. Assisting you in fine-tuning your email marketing efforts to increase participation.


With Salesforce Einstein for Marketing, you can use AI in branding


Businesses will increasingly rely on AI in marketing to reimagine customer interaction as marketing becomes more data-driven. Marketing Cloud can help marketers apply analysis and action to rich consumer data thanks to an in-built AI engine like Salesforce Einstein. At the same time, personalize and optimize campaigns at a large scale.


Hence, with Salesforce Einstein, the productivity and efficiency of marketing efforts are increased to a great extent resulting in higher sales and revenue generation. If you are looking for something similar, get in touch with us today. Visit our website for more information. Our expert team at Appheinz will make sure to deliver the best of services to you to reach beyond your set goals.

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