• Mani Anand

What changes will Salesforce and AT&T collaboration bring? 


In a leap forward toward a greater and greener future for everyone, AT&T and Salesforce joined as part of the front-runners in making eco-conscious efforts.


Taking cues from the world's sustainable movement and using that momentum gave the two tech giants the idea to collaborate on AT&T's Connected Climate Initiative (CCI), a connectivity-based solution designed to help companies achieve a net-zero economy.


What Does It Mean to Have a Net Zero Economy?


"Net-Zero" refers to the ability to produce as much or more renewable power as it uses in a given year. Achieving a net-zero economy (similar to having a net-zero carbon footprint) is complex. There are countless variables to consider. This challenge involves businesses and people working together through smart and efficient solutions.


AT&T's CCI solution is believed to be the world's largest end-to-end solution for commercial customers with the ability to monitor and manage the energy consumption of any business process.


It also offers companies a real-time view of their energy use and provides insights into how to incorporate new technologies to improve efficiency. The collaboration between Salesforce and AT&T is an effort to reach their goal of reducing greenhouse gas emissions by one gigaton by 2035.


Principles that Guide Salesforce's Climate Policy Platform


Salesforce's commitment to addressing climate change is deeply rooted in the principles that guide its business. It's one of the reasons the Salesforce platform is behind many of the world's leading sustainability programs, drawing inspiration from the following principles:


1. Cut greenhouse gas emissions to half their current levels by 2030 and reduce them to zero by 2050. This is needed to keep the global temperature from rising more than 1.5°C. All companies and global organizations should develop strategies to achieve these goals.


Salesforce advocates for climate and environmental policies that can enable communities to achieve our climate benefit goal and enable every customer to have a purposeful plan to transition to a low-carbon economy.


An example of how Salesforce is pushing through with this principle is by joining with the UK Prime Minister to promote Nationally Determined Contributions (NDC) to strive for net-zero emissions by 2050.


2. Create a low-carbon market that will help people achieve a net-zero state, where the benefits of polluting a resource are outweighed by the cost of removing it from the Earth’s atmosphere.


By orienting economic activity towards clear market-based demand on low-carbon products, Salesforce can help empower governments, investors, and businesses to make decisions that will unleash innovation, create new industries, and reduce global emissions to safe levels.


3. Salesforce believes in working together with globally diverse communities and stakeholders to develop a new economic model in which every person, organization and community can thrive in the net-zero economy.


The Bottom Line: The Only Way to Move Forward Toward a Better Future is to Take the First Step


Willingness to collaborate is a big factor in this story. AT&T and Salesforce wanted to collaborate on CCI because of their mutual need for a net-zero economy. Together, they can create a platform that is both sustainable and high-performing. This will allow companies to manage all aspects of their energy consumption and consumption-based energy and will help them improve their operating efficiency.


Salesforce has also been vocal about its desire to create the world's largest sustainable data center. Its efforts include introducing high-performing, energy-efficient, low-carbon, clean-power infrastructure. With Salesforce and AT&T's collaboration, we can expect to see even better environmental innovations within the next few years.


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We are a Salesforce consulting partner that provides clients with support in maintaining their Salesforce Instance and guides them in developing new applications through consultation and training. If you want to learn more about how we can help you, connect with us today!


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