Introduction to The Salesforce Clouds
Updated: Apr 13, 2021
Salesforce is the world’s number one CRM company. Initially, Salesforce began as a Customer Relationship Management (CRM) software as a service provider (SaaS). Now, it offers a variety of product solutions as well as a platform on which consumers and developers can create and distribute custom software. It is built on a multi-tenant model which means that many consumers, businesses, and organizations can use the same technology.
Salesforce has several clouds and each serves a different purpose. All these clouds cater to a wide array of industries from nonprofits to healthcare from marketing to manufacturing, Salesforce has a platform for everyone.
Salesforce keeps on evolving and offering new products for different business functions and communities. Products like Salesforce Sustainability Cloud places Salesforce at the top of the CRM chain. Launching Work.com and Vaccine Cloud to tackle the Covid-19 challenges just shows the agile approach Salesforce takes. Learn more about the Salesforce Clouds here:
Salesforce Sales Cloud is a customer relationship management system (CRM) that enables a company's sales team. The Sales Cloud was created with B2B companies in mind, to assist them in processing leads and guiding a potential customer through a given sales cycle. Many B2C firms, on the other hand, use the Sales Cloud. Salesforce's first and most successful product was the Sales Cloud.
Salesforce Marketing Cloud is a digital marketing platform that aids in customer interaction. This product includes a number of features that enable you to market to your customers via email, SMS, social media, and advertisement platforms such as Facebook. CRM data can be transferred into the Marketing Cloud in a seamless link with the Sales or Service Cloud.
Users may use Service Cloud to automate service processes, streamline workflows, and find relevant posts, subjects, and experts to assist customer service representatives. The goal is to develop personalized marketing relationships with and customers through multiple platforms and devices.
Service for Apps allows you to integrate customer service tools into your apps. Live agent video chat, screen sharing, and on-screen guided assistance are all examples of in-app mobile support. Salesforce Community Cloud is now integrated with the app, allowing agents and customers more opportunities to connect.
Nonprofit cloud is a collection of tools and solutions that work together to help mission-driven organizations communicate with donors, monitor volunteers, manage fundraising projects, program management, donor management, provide client support, and virtually everything nonprofits need to thrive. The basic foundation of nonprofit cloud is Nonprofit Success Pack (NPSP).
Want to know more about Nonprofit Cloud? Read our blog to learn more about how your organization can benefit from Salesforce.
Education Cloud helps organizations achieve their vision of a connected student experience. Putting the student at the forefront of everything an organization does and using technology to change the whole student experience is the first step toward developing a connected experience.
Philanthropy Cloud is the world's first comprehensive impact network, bringing together donating and volunteering in one easy-to-use platform. It was developed in collaboration with United Way to merge Salesforce's technology and creativity with the service and experience of the world's largest corporate philanthropy organization.
Salesforce Health Cloud is a health IT CRM framework that includes resources for managing doctor-patient relationships and records. Patients may use Private Communities to view treatment plans, chat with health providers, find answers to popular questions, and fill out forms ahead of time to save time at appointments.
In order to make data-driven decisions, Public Health Command Center provides organizations with a full 360-degree view of vaccine management. Information on a demographic’s health status and vaccine inventory levels helps to inform service needs and reduces response time.
Experience Cloud Experience Cloud helps brands build websites, portals, mobile apps, and many other digital touchpoints to engage with customers — and digitize business processes to move faster in our online-first world. Last year Salesforce rebranded the Community Cloud as Experience for the new digital world.
It is a cloud-based eCommerce system that brings together digital commerce, order management, store operations, and AI-powered personalization into one unified platform. It allows companies to interact with consumers through all channels and devices.
Businesses can use the revenue cloud to make the purchase process quicker and simpler as well as to accelerate new revenue streams and increase revenue production. It will allow businesses to link their sales, partner, operations, and finance teams to establish a common source for revenue and consumer transactions from acquisition to renewal and revenue recognition.
Financial Services Cloud
It allows advisors to spend less time collecting client data and more time doing what they do best, which is delivering holistic, goal-based guidance that puts their clients first. In other words, Salesforce for financial services allows advisors to offer concierge-level service and personalized, constructive guidance to their clients.
Salesforce Manufacturing Cloud is a complete customer relationship management (CRM) system for the manufacturing industry. With actionable insights and a constructive approach, it provides customers with a complete view of all customer activities and helps to drive predictable business development.
The new Salesforce Integration Cloud provides a range of services and resources that make it simple for customers to surface data from anywhere and offer insightful, integrated customer interactions across all channels and touchpoints.
Salesforce Analytics Cloud, also known as Wave Analytics, is a cloud-based business intelligence (BI) solution that enables users to view and share business patterns on an interactive platform. Data insights are provided by the app, which aids in the discovery of new business opportunities.
Salesforce Sustainability Cloud
Salesforce Sustainability Cloud is a carbon accounting product for businesses to drive climate action that will help organizations achieve carbon neutrality. With Sustainability Cloud companies can tackle carbon accounting audits in weeks instead of months and start taking action on the data-driven insights.
“The planet needs climate action now, which is why at Salesforce we are committed to ambitious climate leadership solutions that create ripple effects. We’re on a mission to drive urgent action, and we hope you join us on the journey.”
Patrick Flynn, VP of Sustainanility, Salesforce
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